There are several advantages that Phonewords enjoy over standard phone numbers. In these days of too much information all around us, the challenge of occupying even a small part of your audience’s mind is greater than ever before. We are exposed to Ads and Commercial messages from everywhere and in this battle for brand recall, the more relevant and memorable your brand assets are, the better your chances of connecting with your market.
It’s true that most people find it easier to remember words and phrases rather than numbers. It’s very hard to recall a mobile number heard on the radio or even seen on a passing truck while driving home. But the visual association of a Phoneword such 1300 CANDLES is far easier to retain in mind.
Phonewords are easier to remember than numeric phone numbers. When businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), they are proven to increase response rates by 30–60%.
Testing of Phonewords and phone numbers in TV and radio advertising in Australia has shown that Phonewords can generate up to twice as many calls as standard phone numbers. As many as 93 per cent of Australians are aware of phone words and the idea of alphanumeric dialing, a Roy Morgan Research study revealed in 2014.
Phone words are so easy to share verbally between friends and associates. New customers don’t have to look up your number. Personal recommendations are a vital part of any business, and the more memorable your brand, the better it works.
Today’s marketplace is all about standing out. A Phoneword makes your number much easier to remember, this means a competitor’s name has less chance of being noticed or remembered by your target market.
The proof is in the pudding! More than 10,000 companies and 28 of the top 50 advertisers in Australia use a Phoneword and these numbers are growing by the day! Want to be one of them? Let’s talk!
